The Membership Toolkit provides branch membership leaders with a practical and useful guide for the many questions that surround recruiting, engaging, and maintaining members. Links to the national and state websites are included as well as some adaptable templates tailored to making the work of leaders easier.
The toolkit contains the following information:
Part 1: Membership Roles in Your Branch
- Branch Membership Contact
- Branch Ambassador
- Branch Membership Committee
Part 2: Attracting New Members to Your Branch
- Build Your Brand!
- Create Marketing Materials
- Put the Word Out About Your Branch!
- Use Social Media!
- Use Your Branch Ambassadors!
- Engage New Groups
Part 3: The Ins and Outs of Managing Membership
- Join Us California!
- Dues
- Levels of Membership
- Renewals
Part 4: Keeping Your Members
- Make New Members Feel Welcome
- Keep Current Members Engaged and Recognized
- Become a Culture of Recognition
- Regain Non Renewing Members
