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You are here: Home / Updates / Finding New Members from Gen Z to Boomers!

Finding New Members from Gen Z to Boomers!

January 1, 2022

Members, members, wherefore art thou, members? AAUW branches must keep their member rosters healthy in order to continue their impactful work. Attend this webinar to explore new and creative ideas from successful branches for finding our best asset!

Learn about the characteristics of AAUW brand and audience personas and how to use them in state and branch communications. Review examples of targeted messages for the working age and retirement age groups including the differences and similarities of messages between the two groups including what social media platforms are most effective for each audience.

Meeting Materials

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Presentation

Jess – Working Age Persona

Pat – Retirement Age Persona

Speakers

Sandi Gabe
Sandi Gabe, AAUW California President Elect
Peg Carlson-Bowen,
AAUW San Jose, VP Membership

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Filed Under: Updates Tagged With: Communications, Marketing, Programs, Publicity, Social Media, Strategic Planning, Training

Upcoming Events

Feb
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2026
1:30 pm Public Policy Peer Group Meetings
Public Policy Peer Group Meetings
Feb 6 @ 1:30 pm – 2:30 pm
Public Policy Peer Group Meetings @ On Zoom - Email to obtain Zoom Link
The Public Policy peer group meetings will be on the second Friday of every other month at 1:30pm beginning in October 2025. Our peer group kickoff meeting is on Sept 4, 2025 at 3:00 pm. [...]
Feb
9
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2026
6:30 pm Tech Trek Committee Meeting
Tech Trek Committee Meeting
Feb 9 @ 6:30 pm – 7:30 pm
The Tech Trek committee will meet the 2nd Monday of each month, on Zoom, from 6;30 – 7:30 pm PST. Zoom Link
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10
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2026
7:00 pm Branch Development Peer Group Me...
Branch Development Peer Group Me...
Feb 10 @ 7:00 pm – 8:00 pm
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For branch members invested in branch sustainability, leadership development, and membership growth resources join us for the branch development peer group on the 2nd Tuesday of each month at 7:00 PM on Zoom. The February[...]
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11
Wed
2026
all-day State Leadership Team Touch Base...
State Leadership Team Touch Base...
Feb 11 all-day
 
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18
Wed
2026
7:00 pm Technology Peer Group Meeting
Technology Peer Group Meeting
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Technology Peer Group Meeting
This session is open to all members. The session will be recorded and posted after the event. Topic: How to work with images within Canva Click HERE to Register
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