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You are here: Home / Updates / Finding New Members from Gen Z to Boomers!

Finding New Members from Gen Z to Boomers!

January 1, 2022

Members, members, wherefore art thou, members? AAUW branches must keep their member rosters healthy in order to continue their impactful work. Attend this webinar to explore new and creative ideas from successful branches for finding our best asset!

Learn about the characteristics of AAUW brand and audience personas and how to use them in state and branch communications. Review examples of targeted messages for the working age and retirement age groups including the differences and similarities of messages between the two groups including what social media platforms are most effective for each audience.

Meeting Materials

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Presentation

Jess – Working Age Persona

Pat – Retirement Age Persona

Speakers

Sandi Gabe
Sandi Gabe, AAUW California President Elect
Peg Carlson-Bowen,
AAUW San Jose, VP Membership

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Filed Under: Updates Tagged With: Communications, Marketing, Programs, Publicity, Social Media, Strategic Planning, Training

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