Fresno County Branch, our newest branch, consisting of less than 20 members, did their first informational outreach on the campus of California State University Fresno on April 9, 2013 celebrating the unhappy holiday of Equal Pay Day. Over 85% of their members participated in one way or other to make the event a success.
Members purchased PayDay candy bars (labeled with "not fun" facts about pay inequity) as their hook to get the passing students to stop and chat for a few minutes about what Equal Pay Day means and how it affects them.
Along with the on campus team, one member volunteered to handle the publicity for the event. She was very successful - letter to the editor, large article in the Fresno Bee Business Section on the day of the event and, to top it off, TV news coverage on the most popular channel in the Fresno market!
As they were wrapping up on the day of the event, they were planning to do this event on an annual basis and expanding to their local community college.